Journal of Supply Chain Management Asia-Pacific Methods Series: "Diversifying Qualitative Research Methods in OM/SCM"

On May the 2nd our Asia-Pacific team held a Methods Series Webinar.
Qualitative research within the Operations and Supply Chain scholarly community has become synonymous with positivist case study research more broadly. However, there are a plethora of other qualitative approaches (e.g., action research, processual analysis, ethnography and discourse analysis) to name a few that are widely accepted across other management domains. These approaches offer considerable potential for our discipline both from a theoretical standpoint and generating strong practical outcomes. For example, we know very little about the sustainability problems that emanate at the lower tiers of the supply chain. These regions may be located in conflict zones and the underlying socio-economic, gender, cultural and linguistic issues that surface require a deeper immersion in the field.
In this Webinar, our team drew on experiences of senior scholars from both outside our discipline as well as scholars pursuing alternative qualitative methodologies within our discipline. Panelists used their experience of engaging in different contexts, collecting different forms of data and crafting an engaging narrative. They also cautioned on how to avoid falling into the trap of blind application of templates in qualitative research that may stifle creativity and innovation.
Thank you to all the attendees and of course the panelists, moderator and Dayna Simpson for presenting this webinar.
Presented by Dayna Simpson
Moderated by Vikram Bhakoo
Panellists: Jane K Le
Paul Tracey
Catherine Welch
Andreas Wieland
Hakan Karasoman